Helping interested buyers become real opportunities.
Most teams aren’t short on leads — they’re short on usable ones.
People visit the site, attend a webinar, or click a campaign, but sales doesn’t get enough context to act quickly. Follow-up is late or generic, and the opportunity never really begins.
I focus on that middle step. I build programs and the follow-up around them so when someone shows interest, sales knows who they are, why they engaged, and how to respond.
What that has looked like in practice
24%
increase in marketing-attributed pipeline
110%
growth in inbound leads
$404K
influenced pipeline from targeted campaigns
$263K
pipeline generated by real-time engagement
$250M+
in enterprise deals through coordinated campaigns
3×
inbound pipeline growth
Where I spend my time
I’m usually working on a combination of:
targeting and campaign execution
webinars and engagement programs
website conversion and routing
sales follow-up workflows
reporting and pipeline visibility
The common thread is making marketing output usable for sales.